Your short Bio
Anil Bakshi (Founder of The Trend Sight), I am a runner and a dedicated serial entrepreneur who is indulged in search of solace at the prestigious grounds of IIT and IIFT (MBA). It came to an end with Trend Forecasting.
“Caring and creative, he’s popularly viewed as a people’s person with a
keen eye for business.” says the founder of The Trend Sight, Mr. Anil Bakshi.
Brief about organization and founding members
The Trend Sight was founded by Mr. Anil Bakshi, who is a MBA from IIFT, & Co-founder Ms. Harshita Sharma who has graduated under English(Hons) from University of Delhi.
We are a team of 15 brilliant, like-minded people who are zealous and hardworking. Our core team constitutes of geniuses who’ve studied/studying from the most prestigious & renowned educational institutions like NIFT, ICF, FIT New York, Manipal University, Jaipur and University of Delhi. They are highly qualified & passionate towards their work. Their zest is what makes them a great team.
How and when did you come up with the idea? Your inspirational moment.
- I am an ebullient soul. My mind is always brimming with brisk effervescent ideas and so I proudly founded three more startups-
#deviceint #yogashoppe #i2run apart from my newest venture- The TrendSight. The Trend Sight, lies close to my heart as I endeavour to spread awareness about Indian cultures and crafts among the masses.
What is the vision behind your startup? Where do you see yourself in five years?
- Decoding Future with decades-old values and human touch.
- In the next five years, we aim to have a global identity while transforming the design approach guided by consumer thought and tangible matter. We see ourselves pioneer in Indian Trend forecasting, utilizing its strengths to amalgamate tradition and people. With our core values rooted in sustainability and regeneration, we aim to help everyone make decisions for un alienated experiences.
Challenges, Opportunities and Marketing Strategies.
Challenges – India is a land of million ideas but these ideas are scattered across the landmass. Due to this unorganised section, documenting them is a huge challenge with connectivity issues. This barrier has just begun fading due to the digitization efforts in the country but there is still a long way to go.
Opportunities – Being the manufacturing hub, India has a huge potential in the supply sector. Our aim is to enhance this network while bringing global recognition to what India can offer for people and the planet.
Marketing Strategies – It is an unfortunate fact that Indian Handicrafts sector is hugely unorganised. Initially, we will focus on escalation of awareness of handicrafts. People would get to know about all the different types of crafts we have in our country like ‘lippan kaam’, ‘Bidri’ etc. Once the knowledge is vast spread, extensive promotion of The Trend Sight will get into action letting people know how we can help them & why do they
need our help.
What makes you different from other providers?
Our focus on sustainability is what makes us different from most of our competitors. An invisible thread tying our research is sustainability. Our expert trend analysis provides great opportunities for our clients as they can get tailored results to suit themselves and their needs.
EXCLUSIVE: Founder’s advice to budding entrepreneurs
Here are a few pieces of advice for the budding entrepreneurs out there. These are based on what I’ve picked up along my journey so far.
- Prepare for the every-day mishaps:
Technical mishaps, like a web server going down, are not unique to startups. They affect businesses small and large. It is easy for entrepreneurs to react hastily when this sort of thing happens but the important thing is to keep your wits about you when these mini-crisis
We can sometimes get in the mindset that we want to fix something so quickly that we underestimate our ability to actually make sensible and effective decisions in high-pressure situations. The key is to train yourself to make decisive calls under pressure – and this certainly gets easier with practice.
Personally, I am a much more decisive entrepreneur now than when I set out on my first venture. As a startup you are often thrown into the deep end unexpectedly. You have to weigh up your options and make a sensible, thought-out decision. Don’t just react – you won’t make nearly as much progress doing it that way.
- Remember the other parts of your life:-
Being an entrepreneur is addictive and it can become all-consuming, especially at the early stages.
Of course, this dogged determination and drive is an essential part of the startup journey but it should never come at the price of you forgetting how to be successful in life as well. There needs to be more discussion around this, to be honest.
Being an entrepreneur is only one facet of who you are. As a founder, you need to be multifaceted – focus on achieving ‘success’ in other areas too. Work should not be all consuming 24/7 – and it certainly should not come at the expense of your health, your family life or your social life.
- Make sure you prioritise:-
As an entrepreneur you have a tonne of priorities to manage. I always start my mornings off by reading, planning and thinking about my tasks for the coming day. It helps for you to get some perspective on what you’re doing that day before diving in and getting the ball rolling.
- Do what you love:-
At The Trend Sight we are driven by building a brand that we can be really proud of. As we continue to establish and grow a well-recognised business, we are motivated, first and foremost, by our customers loving the service.
If what you are offering is making or going to make a real difference to your customers, that is all the motivation you need as an entrepreneur.
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