Your short Bio
I am Upendra Singh Rana, professionally known more as Upendra Rana, Father of one Beautiful Daughter. Awarded as First Indian Writer who writes books on SEO and available on digital market like Amazon, Flipkart, Snapdeal, Infibeam Google plays store, Apple iBookstore, Barnes & Noble, National book store and many more. I have been interviewed by several National TV news channels (DD News, Prime News, Hindi Khabar, Total TV, Sahara Samay News, Nation live, SNI News India, Samachar Today and many more web TV channels) and 90.4 Radio Salam Namaste. My interview and Startup success story have been published in several local and national newspapers (Dainik Jagran , Hindustan, Danik Bhaskar, Rashtriya Sahara, Indian Horizon, The Sikh Times and many more) besides digital media.
Magazines also cover my story (All About Publisher, National Press Times, Women on Top and Brahamasagar)
Brief about organization and founding members.
Make Your Brandz is India’s leading digital marketing company providing excellent services in online presence and promotion through designing your website, content development, search engine optimization, and social media marketing.
Established in 2015. Founder of the company Mr. Upendra Rana (MCA),
Co-founder of the company Ms. Shaily Tomar(MCA)
How and when did you come up with the idea? Your inspirational moment
One day my wife and I were thinking that how the business is growing online as both of us are from IT Background. Then and there we got an idea to build a start up and make all the field to be online and show their presence on search engines. Many of the businessman thought why we have to be online for example no one will want to buy flowers online but now we don’t have time to go market to buy it and this platform is also comes online. Now everyone buying flowers online.
We are also helping the youngsters in technical field to establish their career in Digital Marketing. This is a booming platform and will come with many job opportunities. We are happy to share that we are part of it.
Earlier I was job seeker now I am job provider. Single-handedly I started firm with an investment of INR 20,000 at Sahibabad in Uttar Pradesh. I did not take any financial help from my parents. Within a short span of time, Make Your Brandz has been able to carve a distinctive niche, winning the trust of numerous clients from different industry segments. Make Your Brandz has made digital branding easy for both small and big firms.
Challenges, Opportunities and Marketing Strategies
The obstacles are way of advertising and age factor too, working on-Ground advertising & investment. We are young guns of Make Your Brandz that’s why it’s difficult to get faith from client, but we are working on it now we almost have overcome from this issue because of our quality work.
Build Great Relationships: No business can survive without talented employees, eager buyers, reliable suppliers, and supportive stakeholders and communities. While building your product and looking at all the data you can collect in the digital age, don’t forget to build close relationships and expand your network. It’s all about people at the end of the day.”
What makes you different from other providers?
Our Prime focus is on client business first and secondary ours. We live with the moment. We believe in each & every member of the team, we discuss plans every day, we implement crazy ideas, we never stop thinking, we have guy whose name is Mr. Himanshu with whom we create our plan and get implemented by whole team and enjoy like kids after achieving them.
Even though we are individually good in our departments, we still seek advice from the other members of the team and our mentors. Above all we never stop learning & implementing new ideas to hike our business.
EXCLUSIVE: Founder’s advice to budding entrepreneurs
Do your homework: study the field in which you are going to start your work, understand the highs and lows of that industry and then get started.
A great co-founder: Steve Jobs needed Steve Wozniak. Bill Gates needed Paul Allen. Every great founder needs at least one great co-founder. I have Shaily Tomar (my wife) who supports me in both way mentally and financially.
Patience: Patience is a dirty word when you’re running a startup. Nevertheless, we all need the patience to stay the course.
Focus on One Core Product: Most of start-ups have a great vision and a great idea: ‘It’s going to be awesome, and we have a huge amount of ideas and features that are going to be in this start-up.’ Focus only on the core product or business, get that built, and get out there! It’s good to have a big picture of where to go, but then chop each feature or service off one by one until you’re down to the minimum core product.”
Be Prepared to Sacrifice: If you’re serious about building a great, enduring company, you have to be willing to sacrifice some things.